Formula 1’s meteoric rise in the United States has been felt profoundly by the drivers, with Alpine charger Pierre Gasly having noted a stark contrast over the last decade of his professional racing journey.
Speaking to The Race CEO Fabricio Drumond at 'Formula One's Premium Playbook', an event hosted by The Race and Axios ahead of the United States Grand Prix, Gasly stated that F1’s growth in the United States is actually amazing.
I still remember coming to the States back in 2015 and people would ask me what I was doing, Gasly said, recalling the earlier days before the championship gained massive mainstream traction in North America.
And I tried to explain to them I'm a reserve F1 driver. And after a couple minutes, I just ended up saying I'm a NASCAR driver for the night.
I was just going with that story, because people didn't yet have the knowledge about our sport. And now it's actually amazing to witness firsthand.
You go around town in Austin, everybody's wearing Formula 1 merch. I think half a million people are going to show up across the weekend at the US GP. Most of the racetracks are absolutely packed.
It's an amazing time to be part of our sport as a driver, as a team, as a brand. There is a real momentum at the moment within the global motorsport ecosystem.
Gasly also recounted another personal anecdote involving his mother, Pascale Gasly, as the French driver spoke alongside Adobe’s Marissa Dacay, detailing the software company’s landmark entry into F1 partnerships with the Enstone-based outfit.
I remember Adobe from when I was a kid; my mum used to do this sponsoring brochure, and on the computer we had she was spending nights and nights trying to look for sponsors.
And I remember the Adobe branding on the desktop. It was probably one of the first sorts of softwares I remember my family using.
So it's definitely very cool to have them on board with us. It's obviously a worldwide known and very premium brand. And I'm sure combining our forces, we're definitely going to make it a very successful collaboration.
Adobe will officially roll out its software and begin customer engagement campaigns in partnership with the Alpine F1 team at the start of the 2027 championship season, featuring generative AI and Adobe’s comprehensive software suite as core components of the multi-year deal.
I think there's many ways that we're going to be able to make the best out of this partnership, Gasly added during the high-profile industry gathering.
Nowadays, fan engagement is critical in Formula 1. In terms of exposure, we can see a lot more brands are committing to Formula 1 on a team level, but also on a driver level - a lot more opportunities, a lot more brands and trying to have a positive impact for our team, for our performance, but also bigger picture, for the fans worldwide.
Read Also
Simak analisis lengkap alasan Adobe menggandeng tim Alpine F1 di 2026 untuk mendongkrak keterlibatan fans. Baca berita mendalamnya di sini!
Mercedes tunda upgrade mesin F1 2026 hingga GP Brasil Interlagos. Simak analisis mendalam dan strategi pembaruan W17 di sini!
Simak analisis lengkap tantangan Mercedes dan Antonelli jelang 2027, evaluasi paket upgrade W17, dan riset aerodinamika. Baca selengkapnya di sini!
Continue with Google
Discussion (0)
Join the Discussion!
Sign in easily to start commenting, replying, and interacting with other readers.
Latest Comments
No comments yet. Be the first!