F1 Secures Major Multi-Year Partnership with Marsh

Formula 1, Sportrik Media - Formula 1 has announced a multi-year partnership with Marsh, which will join the championship as Official Risk Partner and Official Insurance Brokering Partner in a significant addition to its global commercial portfolio.

The agreement marks Marsh’s entry into global sport as a unified brand, leveraging Formula 1’s extensive reach of over 827 million fans and a calendar spanning more than 20 countries. The collaboration reflects Formula 1’s continued strategy of aligning with multinational partners to expand its commercial ecosystem.

As part of the partnership, Marsh will benefit from prominent trackside branding as well as opportunities to deliver curated guest experiences across multiple race weekends. These activations are designed to connect the company directly with business leaders and stakeholders within Formula 1’s global audience.

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In addition, Marsh will present a dedicated content series titled “Risk Perspective,” to be featured on Formula 1’s official digital platforms, including its website and mobile application. The series will focus on nine selected circuits, analysing how drivers and teams interpret risk, adapt to evolving conditions, and make critical decisions under pressure.

Stefano Domenicali, President and CEO of Formula 1, welcomed the partnership as a strategic step in enhancing the sport’s commercial strength and global reach.

“It’s fantastic that Marsh is joining the F1 family as an Official Partner, bringing their focus on performance, innovative solutions and global growth to further enhance our sport,” Domenicali said.

Marsh CEO John Doyle highlighted the alignment between the two organisations, particularly in areas such as performance, precision, and resilience, which underpin both Formula 1 and Marsh’s business approach.

“Formula 1 represents the pinnacle of performance and precision, values that closely align with our commitment to helping clients navigate complexity and unlock opportunity,” Doyle stated.

The deal adds to Formula 1’s recent commercial momentum, which includes partnerships with LVMH and the extension of its agreement with Allwyn. As the 2026 season progresses, these developments reinforce Formula 1’s position as a leading global sports platform combining competitive excellence with strong commercial growth.