F1 Changes Monopoly Rules in New Hasbro Deal

Formula 1 has officially expanded its global commercial strategy through a new partnership with Hasbro, launching the Monopoly Formula 1 Edition. The special version of the iconic board game introduces major changes to the traditional Monopoly format by incorporating race-focused gameplay and a Formula 1-style points system.

The game opened for pre-orders on May 20 ahead of its full release scheduled for July 15, 2026. Unlike the traditional Monopoly structure centred around property ownership and financial accumulation, the Formula 1 edition transforms the core gameplay into a championship battle across the current Formula 1 calendar.

The most notable change involves the removal of Monopoly's classic £200 reward for passing "Go". Instead, players choose their favourite teams and race helmet tokens to navigate a central racing circuit while collecting championship points similar to Formula 1's real-world scoring structure. The concept reflects Formula 1's effort to bring the competitive identity of motorsport directly into a family entertainment format.

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From a commercial perspective, the collaboration forms part of Formula 1's wider strategy to reach audiences beyond traditional race weekends. In recent years, Formula 1 has aggressively expanded into popular culture through films, gaming, merchandise and entertainment partnerships aimed at strengthening engagement with younger audiences and family markets.

Formula 1 Chief Commercial Officer Emily Prazer described Monopoly as the ideal platform because of its status as one of the world's most recognisable board games. According to Prazer, the redesigned edition was developed to preserve Formula 1's competitive atmosphere within a more accessible format for all age groups.

"Monopoly is one of the most iconic board games in the world and we're thrilled to bring a Formula 1 twist to such a classic. This edition captures the excitement and competitiveness of Formula 1 in a fun and accessible way," Prazer explained.

Hasbro President of Toy and Games Billy Lagor also emphasised that the project was designed to remain authentic to both brands. Hasbro aimed to integrate key Formula 1 elements such as pit lane strategy, race-day pressure and split-second decision-making into the mechanics of a traditional board game experience.

The collaboration further demonstrates how Formula 1 continues evolving into a broader entertainment property rather than remaining solely a racing championship. With the series experiencing significant global growth in recent years, particularly in North America and younger digital audiences, Formula 1 has increasingly explored non-traditional formats to strengthen fan engagement worldwide.

The launch of Monopoly Formula 1 Edition also reinforces Formula 1's modern commercial direction, where sport, lifestyle and entertainment are becoming increasingly interconnected. That strategy is expected to continue as Formula 1 searches for new ways to maintain global audience growth within an increasingly competitive entertainment industry.