Alberto Puig Takes New Honda HRC Advisory Role From 2027

MotoGP, Sportrik Media - Alberto Puig will officially move into a new advisory position within Honda HRC starting from the 2027 season, as the Japanese manufacturer continues to rely on Puig’s nearly four decades of Grand Prix racing experience.

Puig has served as Team Manager of Honda’s factory MotoGP squad since 2018 and played a major role during the team’s back-to-back Triple Crown successes alongside Marc Marquez. Under the new structure, the 59-year-old Spaniard will transition away from daily MotoGP operations and instead support Honda HRC management across a broader range of two-wheeled racing activities.

As HRC Advisor, Puig will contribute to Honda’s rider development programmes, support management decisions, and help evaluate the overall competitive structure of Honda’s projects in both MotoGP and WorldSBK. Honda believes Puig’s long-term experience managing riders, teams, and racing operations remains a valuable asset during the manufacturer’s ongoing rebuilding phase.

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The decision also arrives during a critical technical transition period for Honda. Over recent seasons, the Japanese manufacturer has struggled to match the performance level of Ducati, KTM, and Aprilia under MotoGP’s modern aerodynamic and ride-height device era. Honda has since intensified restructuring efforts by strengthening its European engineering base and accelerating development across chassis, aerodynamics, and engine performance.

“I first stepped into the World Championship paddock in 1987 and since then I have been a racer, worked with young riders, a rider manager and a team manager — always with Honda,” Puig said.

“During this time, I have experienced many moments, positive and negative, all of which have given me valuable knowledge on how to work with riders, people and different situations. It’s been a life of leading from the front and now I feel my skills are best suited to look at the overall picture,” he added.

Honda sees Puig’s transition into the advisor role as an important step toward maintaining continuity inside HRC while simultaneously supporting the next generation of riders and management staff. One of Puig’s primary responsibilities will involve strengthening Honda’s long-term rider development pathway and ensuring closer integration between its premier-class and junior programmes.

Strategically, the move also underlines Honda’s preparations for MotoGP’s major regulation reset coming in 2027. The championship will introduce new 850cc engines, reduced aerodynamics, and restrictions on ride-height systems, making experienced leadership increasingly important during the transition phase.

“I am looking forward to using my experience in this new opportunity to help Honda HRC, its riders and its staff to grow and face all the challenges and successes which racing presents,” Puig concluded.

Source: Official statement from Honda Racing Corporation (HRC).