Netflix is reportedly considering owning a Formula 1 team, fueled by the success of “Drive to Survive”. SPORTRIK’s analysis suggests this rumor emerged after Netflix explored F1 U.S. broadcast rights. Consequently, this speculation is a focal point in the 2025 season.
Netflix’s Role in Formula 1
“Drive to Survive” has significantly boosted F1’s popularity, especially in the U.S., since its 2019 debut. Produced with Formula 1, it attracted millions of new fans. Moreover, Netflix launched “F1: The Academy” in 2025, spotlighting female drivers. As a result, Netflix is now a key player in F1’s growth. Reports indicate Netflix bid $150 million annually for U.S. broadcast rights starting 2026, challenging ESPN.
Speculation on Team Ownership
Rumors of Netflix owning an F1 team stem from social media discussions and industry reports. However, no concrete evidence supports this. For instance, Netflix lacks experience managing sports teams, despite investments in live broadcasts like NFL and WWE. Nevertheless, Netflix’s innovative business model, such as Apple TV+’s MLS Season Pass, suggests potential for team ownership. SPORTRIK views this as an ambitious but risky move.
Key obstacles include the high cost of running an F1 team and strict FIA regulations. Additionally, global broadcast contracts until 2029 limit flexibility. Thus, Netflix may prioritize content and broadcasting before considering team ownership.
Rumors of Netflix owning an F1 team reflect their growing sports ambitions. However, this remains speculative. SPORTRIK will monitor developments. Visit SPORTRIK for the latest Formula 1 news.
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