A number of Formula 1 teams are rolling out striking visual transformations this weekend for the United States Grand Prix at the Circuit of the Americas. Ever since the event returned to the calendar in 2012 following the final Indianapolis race in 2007, the American round has evolved into one of the marquee highlights of the season under Liberty Media's stewardship.
Capitalizing on the intense spotlight in North America, several outfits have embraced the occasion by introducing eye-catching design makeovers. As one of two American-backed squads on the grid, Haas opted for a striking aesthetic that actually steers away from traditional home-race motifs.
Teaming up once again to promote Godzilla Minus Zero, the squad has completely ditched its familiar red, white, and black palette in favor of a heavy blue-dominated theme. The unique livery prominently features Godzilla splashed across the engine cover, marking the second occasion this year that the team has adopted the monster theme following its appearance in Japan.
On the other side of the pitlane, Mercedes decided to tweak its established look rather than execute a complete overhaul, using the platform to highlight its MANUFAKTUR vehicle customisation program. The Silver Arrows incorporated dashes of blue into the aerodynamic package, while the driver lineup showcases matching race suit designs.
Completing the visual showcase, Cadillac arrived at its maiden official home Grand Prix as an established manufacturer with a livery heavily inspired by the American West. The standard white and black base has been enhanced with intricate embroidery-style patterns mimicking stitched garments.
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