The iconic Italian manufacturer Lancia is marking its 120th anniversary with the exclusive Lancia Design Days exhibition hosted at the Heritage Hub in Mirafiori, Turin. Running from November 4 to 7, the event opens the doors of the Centro Stile to the public, offering a comprehensive look at the brand's legendary heritage and its future design philosophy.
Designed for automotive enthusiasts, students, and design aficionados, the initiative provides direct access to the professionals behind Lancia's modern styling. Visitors can engage with exterior and interior designers, color and material specialists, and digital modeling technicians who shape the brand's upcoming automotive lineup.
Set against the backdrop of the Heritage Hub—home to one of the world's most extensive collections of historic Lancia vehicles—the exhibition showcases ten iconic models and design concepts. The historical timeline spans from the aerodynamic 1937 Lancia Aprilia and the elegant 1954 Aurelia B24 to the legendary 1973 Stratos Stradale, which immortalized the marque's rallying pedigree.
The journey through time also highlights forward-thinking concepts such as the 1998 Dialogos, the 2000 Nea, and the 2003 Fulvia Concept. These milestones culminate in contemporary statements including the Pu+Ra Zero sculpture, the Lancia Pu+Ra HPE, and the newly introduced Nuova Ypsilon and Nuova Gamma models, highlighting the brand's industrial and stylistic renaissance.
Public access to the Lancia Design Days is scheduled for November 4, 5, and 6 during standard visiting hours, with entry tied to Heritage Hub admission tickets. The celebrations conclude on November 7 with an exclusive evening event organized in partnership with Club Silencio, uniting younger generations through automotive culture and heritage.
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