F1, Sportrik Media - Aston Martin F1 Team will remain a permanent presence on the Formula 1 grid after securing exclusive rights to use the Aston Martin branding in perpetuity for its grand prix operations. The agreement reinforces the long-term stability of the Silverstone-based project.
Under the new naming rights deal, the team will continue competing under the ‘Aston Martin F1 Team’ identity while retaining the ‘Aston Martin’ chassis designation. The move guarantees that the iconic British marque remains embedded within Formula 1’s competitive structure for generations, strengthening the transformation led by Executive Chairman Lawrence Stroll.
“Today’s acquisition represents an important step in our team’s journey and underlines our commitment to Formula One’s exciting future,” Stroll stated.
“This agreement further strengthens our position as we push to win World Championships in the future, and I couldn’t be prouder to be leading this iconic British institution on the road and the track.”
Since rebranding from Racing Point to Aston Martin in 2021, the organisation has undergone a significant expansion programme. A state-of-the-art factory at Silverstone has been completed, a new wind tunnel is fully operational, and the team has recruited several high-profile technical figures to accelerate its competitive ambitions.
These infrastructure investments are strategically aligned with Formula 1’s cost cap era, where efficient development cycles and optimised resource allocation are central to sustained competitiveness. Securing permanent naming rights provides additional commercial and structural clarity as the team continues its push toward championship contention.
By cementing its identity within the championship framework, Aston Martin strengthens both its sporting and brand continuity in Formula 1’s evolving landscape, positioning the project for long-term competitive and commercial stability.
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