MotoGP, Sportrik Media - Carmelo Ezpeleta has confirmed that Dorna Sports will officially be renamed MotoGP Sports Entertainment Group from the 2026 season, marking the most significant structural shift since the acquisition by Liberty Media.
Dorna has served as the commercial rights holder of the MotoGP World Championship since 1992, overseeing the series’ largest period of global growth throughout the 21st century. In 2024, Liberty Media — owner of Formula 1 — completed a €4.2 billion acquisition of Dorna and its properties, while maintaining the existing leadership structure under Ezpeleta.
From 2026 onwards, the organisation will operate under the new identity MotoGP Sports Entertainment Group (MotoGP SEG). According to Ezpeleta, the name change represents more than a rebrand and reflects a broader strategic direction for the championship.
“The company name change is much more than a new identity — it is a statement of intent,” Ezpeleta said in an official statement.
“MotoGP has grown far beyond just a championship; it has become a global entertainment property followed passionately around the world. As MotoGP Sports Entertainment Group, we are accelerating innovation and global expansion while preserving the spirit and values that define our sport.”
Nearly two years into Liberty’s ownership, the core management structure remains largely unchanged. The most notable internal adjustment was the departure of former chief commercial officer Dan Rossomondo late last year. Under the MotoGP SEG banner, the organisation will continue overseeing Moto2, Moto3, and the World Superbike Championship.
The inclusion of World Superbike under the unified MotoGP SEG identity has prompted discussion regarding the production-based series’ distinct positioning, though the company states it will continue leading commercial, sporting and fan engagement development across all properties. The group will also manage the Road to MotoGP programmes and the newly introduced Harley-Davidson Bagger World Cup.
With 2026 set as the formal beginning of this new corporate identity, MotoGP enters a fresh commercial phase under Liberty Media. The long-term impact will be measured through global expansion, audience diversification and the evolution of its entertainment-driven strategy in the seasons ahead.
Baca Juga
Dorna Sports resmi berganti nama menjadi MotoGP Sports Entertainment Group mulai 2026 di bawah Liberty Media, menandai arah baru ekspansi global MotoGP.
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Davide Tardozzi nilai Francesco Bagnaia tampil dengan mentalitas baru jelang MotoGP 2026 setelah musim 2025 sulit bersama Ducati.
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