Formula 1, Sportrik Media - Ferrari employees based in Italy are set to receive a €14,900 bonus this year following a highly profitable financial period, with the payout equivalent to approximately $17,554 based on current exchange rates.
The Maranello-based manufacturer recorded net profits of €1.6 billion, an increase of €80 million compared to the previous year. This growth came despite a marginal decline in vehicle deliveries, which fell to 13,640 units from 13,752 in 2024 — a shortfall of just 12 cars. The improved profitability was driven by Ferrari’s high-margin personalization programmes, strong demand for limited-series models, and disciplined production strategy focused on exclusivity rather than volume expansion.
The annual bonus scheme applies exclusively to Ferrari employees located and working in Italy. Staff members on the payroll but operating outside Italy are not eligible under the current structure. The policy reinforces Ferrari’s emphasis on maintaining its industrial core in Maranello, where the brand continues to centralise manufacturing and technological development.
From a corporate perspective, Ferrari’s ability to grow net profit despite slightly lower sales volumes underlines the strength of its premium positioning model. The company continues to prioritise controlled supply, high residual values, and strong customization margins over aggressive production growth. This strategy has enabled Ferrari to remain one of the most profitable automotive brands globally.
Looking ahead, Ferrari plans to introduce 20 new road car models by the end of 2030. Among the most significant upcoming launches is the Ferrari Luce, the marque’s first fully electric vehicle, scheduled for release this year alongside four additional new designs. Electrification represents a strategic shift within the broader automotive industry, and Ferrari has stated that performance identity and brand DNA will remain central to its electric transition.
With net profit reaching €1.6 billion and a long-term product roadmap already underway, Ferrari enters its next development phase from a position of financial strength. The impact of electrification, future model rollouts, and margin sustainability will remain key performance indicators in the coming years.
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