Williams Racing has officially announced that K-pop star TZUYU will record the official theme song for its collaboration with the global anime property DAN DA DAN. The move marks a bold step for the Grove-based team in expanding its reach beyond the track.
The announcement comes after a mixed weekend at the Azerbaijan Grand Prix, where Carlos Sainz finished 10th to score one point, while Alex Albon crashed out. Now, Williams looks ahead to the next leg of the triple-header, with the Bahrain Grand Prix in Malaysia on 2-4 October and the Singapore Grand Prix on 9-11 October.
TZUYU, known as one of K-pop's most celebrated performers both as a solo artist and as a member of TWICE, will join the team in Singapore to celebrate the partnership. Fans attending the race weekend at Marina Bay Street Circuit will have the opportunity to experience special activations in the Williams F1 Team Fan Zone.
“I am truly honoured and excited to be part of this collaboration with Atlassian Williams F1 Team and DAN DA DAN, and to perform the official theme song,” TZUYU said. “Bringing together the worlds of Formula 1, anime, and music makes this project unique, and I believe this collaboration will deliver something truly exciting and memorable for audiences worldwide.”
She added, “Atlassian Williams F1 Team is an iconic and highly respected Formula 1 team, while DAN DA DAN is a hugely popular anime known for its distinctive visual style and dynamic storytelling. I am very much looking forward to the creative synergy we will bring to the official theme song and its music video.”
Williams' merchandise and licensing director Luke Timmins welcomed TZUYU's involvement. “There’s only one voice we could imagine for a collaboration celebrating supernatural speed – and we’re delighted to have her on board,” he said. “Having TZUYU join us is a really exciting step forward for this collaboration, and another opportunity for us to push the boundaries and reach millions of new fans beyond our sport and around the world.”
DAN DA DAN TV anime producer Hiroshi Kamei also expressed his enthusiasm. “We are truly excited that DAN DA DAN has the opportunity to take on a new challenge beyond the boundaries of anime, together with our global partners, Atlassian Williams F1 Team and TZUYU. By bringing DAN DA DAN together with the worlds of Formula 1 and music, we look forward to sharing the incredible speed, energy, and excitement of the series with even more people around the world.”
This collaboration is not just a marketing strategy, but also reflects how F1 teams are increasingly tapping into pop culture to strengthen their fan base. Williams, in the midst of rebuilding its competitive performance, seems determined to compete not only on track but also in the global entertainment arena.
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