This Is Liberty Media’s Strategy to Transform MotoGP

MotoGP, Sportrik Media - Liberty Media has formally begun implementing its long-term transformation plan for MotoGP after securing an 84 percent stake in MotoGP Sport Entertainment SL, setting the direction for the championship’s 2026–2027 evolution.

The €4.2 billion acquisition marks a strategic shift from the traditional commercial structure long overseen by Carmelo Ezpeleta toward a sport entertainment-driven model. Newly appointed president Chase Carey, leveraging his experience reshaping Formula 1, is tasked with accelerating MotoGP’s commercial growth while maintaining regulatory governance under the FIM.

The first pillar of Liberty’s strategy focuses on significant expansion in the United States market. Beyond maintaining the Grand Prix at the Circuit of the Americas (COTA), discussions are ongoing regarding the addition of a second US round in the coming years. Urban or semi-urban circuit concepts are being evaluated to increase accessibility for new audiences, while upholding the strict safety standards required for premier-class motorcycle racing.

A second core initiative centres on content-led audience expansion. Following the global impact of Formula 1’s documentary storytelling approach, Liberty intends to introduce a behind-the-scenes MotoGP series to highlight rider personalities and paddock dynamics. Digital modernisation of the championship’s VideoPass platform and strengthened social media engagement are also key components aimed at attracting younger demographics.

A potential “mega weekend” collaboration between MotoGP and Formula 1 is under evaluation, with venues such as COTA considered for a combined race event. Although logistical and sporting challenges remain substantial, the concept is viewed internally as a rapid method of cross-pollinating fan bases and increasing event scale.

Looking ahead to 2027, Liberty Media will oversee the transition to new technical regulations, including the planned reduction of engine capacity to 850cc as part of broader safety and efficiency objectives. Financial distribution models are also under review to enhance competitive balance for independent teams, aligning more closely with the structured economic framework seen in Formula 1.

Amid speculative discussions about radical changes, there are no proposals to alter core safety regulations such as mandatory helmet use. Liberty’s focus remains on commercial growth, broadcast innovation, and fan engagement enhancement, without compromising the fundamental safety standards governed by the FIM.

The transformation signals a repositioning of MotoGP as a globally integrated entertainment property. The 2026 season is expected to serve as the first implementation phase of Liberty Media’s strategic roadmap, ahead of the full technical reset under the 850cc era in 2027.