McLaren Racing has announced a multi-year partnership with Edward Jones, a St. Louis-based financial services firm, which will become the Official Private Wealth Management Partner across both Formula 1 and IndyCar. The agreement marks a strategic move for McLaren to expand its sponsor portfolio across two of the world's premier racing platforms.
The partnership will activate during the 2026 Formula 1 season with driver helmet visor branding at selected races, along with a presence at key marquee events throughout the calendar. In 2027, the collaboration will extend into IndyCar, where Edward Jones will serve as the primary partner for the #6 Arrow McLaren Chevrolet at the 111th Running of the Indianapolis 500, plus additional select races. Six-time IndyCar Series champion and 2008 Indy 500 winner Scott Dixon was announced last week as the driver for the #6 entry throughout the 2027 campaign.
"Edward Jones has a long history of supporting its clients and communities, and we're excited to welcome them as McLaren Racing partners," said Zak Brown, CEO of McLaren Racing. "We have a shared commitment toward preparation and continuous improvement through a people-first culture, making this partnership a natural fit."
Beyond trackside branding, the collaboration will focus on client, community, and fan engagement centered on shared operational values—preparation, teamwork, resilience, and performance—supplemented by co-branded digital and social media content. This approach aligns with McLaren's philosophy of emphasizing detail and flawless execution, both on and off the track.
Kevin Thimjon, President of Arrow McLaren, added, "We're thrilled to begin this relationship with Edward Jones and welcome them to Arrow McLaren and IndyCar racing. With the #6 crew entering an exciting new chapter next season, we look forward to bringing them on board and competing together on some of the biggest stages in motorsports."
Hema Widhani, Principal and Chief Brand, Experience and Marketing Officer at Edward Jones, highlighted the shared values between the two organizations. "Whether on a racetrack or in a financial plan, success is rarely the result of a single moment; instead, it's built through preparation, discipline and thousands of decisions made over time," she said. "What excites us most about McLaren Racing is the culture of teamwork, resilience and continuous improvement behind every performance. Those are many of the same principles that help our clients navigate complexity and achieve what's important to them."
With this move, McLaren strengthens its position not only in Formula 1 but also in IndyCar, expanding its brand reach into the U.S. market. Edward Jones's presence at the 2027 Indy 500 will be a significant moment, especially with Scott Dixon, who has a stellar record at the event. The partnership also reflects the growing synergy between the financial world and motorsport, where values of precision and resilience are key attractions.
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