Maserati rolled out 13 exclusive evenings across Italy for the New Maserati Range Dinner, welcoming the first units of the Grecale, GranTurismo, and GranCabrio to dealerships. Over 1,200 guestsāclients, personalities, and Tridente enthusiastsāattended the series, blending racing heritage with the Modena marque's premium ambitions.
Ten of the 13 cities hosted simultaneous events on September 17, spanning Bari, Bergamo, Bologna, Como, Firenze, Milano, Modena, Padova, Perugia, Roma, Udine, Verona, and Vicenza. Catania will close the calendar on October 9. Showrooms were transformed into a unified stage, spotlighting the three new models as the evolution of Maserati's luxury-segment strategy.
Reveal of Three Models, One Design Direction
The highlight of each night was the unveiling of the Grecale, GranTurismo, and GranCabrio. All three were presented as a continuation of the design language first seen on the MCXtrema supersport and then translated to the road. Product Experts and dealership specialists guided guests through technical details and driving character, reinforcing Maserati's intent to stay relevant in an increasingly competitive luxury market.
Beyond a showcase, the event introduced the "Luxury, Every Day" communication campaign. In Milan, the stage also gave room to Project GT4āa Maserati Corse program under development and scheduled for an official racing debut in 2028. This move underscores the Tridente's push to strengthen its GT DNA on track, aligning with the brand's long-standing competition heritage.
For Maserati, the Range Dinner is more than a product launch. It is a statement of position: reinforcing its luxury footprint while laying the groundwork for a future in racing. With over 1,200 guests in a single wave of events, the Tridente ensured its message that it sells not just cars, but an experience and exclusivity intertwined with its motorsport identity.
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