The commercial landscape of Formula 1 has taken center stage once again following compelling remarks from Greg Maffei regarding the sport's ownership future. Speaking at a major investment conference in New York, the former media executive hinted that the premier motorsport championship could soon transition away from public stock trading as its financial valuation reaches unprecedented heights following a transformative era since 2017.
The meteoric rise of the championship over the past decade has been heavily driven by targeted expansion campaigns across North America, heavily amplified by the massive global cultural phenomenon brought by Netflix's documentary series. Through strategic circuit additions and aggressive commercial positioning, the global standing of the sport skyrocketed into a multi-billion-dollar enterprise traded publicly on the stock market.
However, Maffei emphasized that the most lucrative and rapid growth phase has already run its course. With earnings before interest, taxes, depreciation, and amortization having multiplied significantly over a span of less than a decade, the likelihood of replicating such explosive financial growth in the near future remains slim, paving the way for a potential lucrative private acquisition by interested buyers.
"I'll say F1 is gone," Maffei stated at Sportico’s Invest New York 2026 conference when questioned about the championship's public market presence. "The easy money’s been made. The EBITDA is up three times in eight or nine years. It’s not going to go up three times again in the next eight or nine years."
Reflecting on the initial acquisition from CVC Capital nearly a decade ago, the investment has yielded staggering returns as market interest peaked exponentially. With the parent company having recently secured commercial control over MotoGP as well, industry insiders continue to closely monitor whether the championship's chapter under public stock ownership is approaching its ultimate conclusion.
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