Maranello's iconic manufacturer Ferrari has officially inaugurated the very first Indian edition of Universo Ferrari in New Delhi, an immersive experience running through November 1. This grand exhibition was opened by Chief Executive Officer Benedetto Vigna as part of a strategic push to cement long-lasting bonds with the thriving automotive community in the region. Vigna emphasized that the event serves as a genuine invitation to experience the complete world of the Prancing Horse across history, racing, and design.
The extensive layout brings together an impressive lineup of high-performance sports cars, track weapons, and historic heritage vehicles. Star attractions include the SF-26 single-seater, the Le Mans-winning 499P hypercar, alongside the track-focused 296 GT3 and 296 Challenge. These machines highlight the deep-rooted motorsport DNA that continues to define the Italian marque's global presence across various racing disciplines.
Alongside the competition machinery, visitors can admire legendary models such as the F80, Daytona SP3, and F50, as well as dedicated spaces highlighting the Ferrari Luce project, the Tailor Made personalization program, and Ferrari Classiche. A special showcase celebrates ten distinct Indian cities through bespoke Tailor Made configurations developed in collaboration with students from the National Institute of Design. Furthermore, the historic Ferrari 612 Scaglietti—which participated in the monumental 13,000-kilometer Magic India Discovery tour back in 2008—takes pride of place in the gallery.
This major cultural activation underlines the brand's rapid commercial growth in the region, with new dealership openings planned across southern and western India by the end of 2026. Leading up to the inauguration, a convoy of 25 Prancing Horse vehicles completed an 1,800-kilometer road trip from Mumbai to the capital, crossing multiple cities and engaging with local enthusiasts.
The opening gala dinner also featured a charity auction hosted in partnership with Avelon Luxe, raising crucial funds for Save the Children and Bal Raksha Bharat. The proceeds will directly support educational initiatives for underprivileged children, providing essential school supplies, preparatory learning activities, and classroom assistance.
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