As the Formula 1 circus prepares to light up the night in Southeast Asia, Lewis Hamilton is bringing more than just racing speed to the track, further expanding his growing lifestyle empire. His lifestyle brand, Plus44, has officially opened its very first Southeast Asia pop-up store at Marina Bay Sands in Singapore, marking a major milestone for the brand's global retail footprint.
Having spent nearly two decades building a legacy as one of the greatest drivers in the history of the sport, Hamilton continues to channel his creative energy outside of motorsport into film, charity, and fashion. Through the Plus44 label, he offers a curated selection of hoodies, T-shirts, shorts, tracksuits, and other apparel. This physical retail presence in Singapore is carefully timed to celebrate race week while embracing the nation's vibrant and thriving arts scene.
To capture the local essence, the brand collaborated with prominent Singaporean artist Jahan Loh. Loh's signature 'spaceman' character is prominently featured on race-week merchandise as part of a region-specific capsule collection aptly named the 'Plus44 Marina Spaceport'. Shoppers visiting the pop-up can explore exclusive items including a celestial-camo tracksuit that seamlessly blends contemporary streetwear with Loh's distinct artistic vision.
Situated at The Shoppes at Marina Bay Sands directly across from Yardbird Southern Table & Bar, the pop-up opened its doors on October 5 and runs through October 11. Inside the immersive retail space, fans can browse through signature pieces typically found exclusively on the brand's official website, offering a tangible connection to Hamilton's off-track aesthetic during one of the most anticipated weekends of the F1 calendar.
Beyond apparel, Hamilton's non-alcoholic agave spirit brand, Almave, is also making waves through the same landmark partnership with Marina Bay Sands. A twelve-month retail run is slated to stretch from October through September of next year. Throughout race week, a zero-proof signature cocktail named "The Lewis" is being served at Bread Street Kitchen and Yardbird Southern Table & Bar as part of an exclusive activation known as The Almave Circuit.
"I'm excited to join forces with Marina Bay Sands to introduce Plus44 and Almave to Team LH and audiences throughout Southeast Asia," Lewis Hamilton stated. As reported by Motorsport.com, he expressed deep appreciation for the venue, noting that Singapore is a city he always loves returning to and praising the incredible platform provided to bring his visionary brands to life through memorable experiences.
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