Ahead of the Formula 1 Singapore Grand Prix, Audi has officially revealed a special livery that will adorn its cars under the floodlights of the Marina Bay Circuit. The German marque continues to turn heads in its debut season, having previously fought on the fringes of the midfield and nearly scored points.
This visual update follows last week's announcement where the 'four rings' released plans to construct a brand-new facility at its existing Hinwil location, a base previously operated by Sauber. Now, the team's titanium-colored machines are receiving a striking injection of localized color.
Dubbed 'The Art of Influence', the new livery incorporates Peranakan Patterns which are synonymous with South-East Asia. This design is interwoven with a distinctive new shade of Titanium Silver Grey featuring a blue shimmer, meticulously crafted to shift in appearance as the car navigates the circuit during the night.
According to Motorsport Week, Audi's Chief Brand and Commercial officer, Stefano Battiston, elaborated on the philosophy driving this special aesthetic. He stated that bringing Formula 1 to the people means offering fans more ways to feel part of the team regardless of their location, with Singapore serving as the perfect backdrop to showcase that connected idea.
Stefano Battiston further added regarding the reveal, "Audi’s special livery expresses our brand through a design shaped by the city, and fans around the world can discover it for themselves through the online reveal. With the adidas collection and experiences across Singapore, that story continues beyond the race car."
Ultimately, 'The Art of Influence' invites audiences to engage with the squad in meaningful ways, whether attending the event in person or following the action from home. This unique livery adds an extra layer of excitement to Audi's ongoing campaign in the pinnacle of motorsport.
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