Ahead of the 18th round of the 2026 world championship at the Circuit of the Americas, Red Bull Racing is set to make a massive statement both on and off the track. The Milton Keynes squad has prepared a comprehensive program for the American weekend, highlighted by a special Ford Raptor-inspired design theme that will run throughout the entire team garage.
The rugged American aesthetic extends directly to the racing equipment of the team's drivers. Both Max Verstappen and young talent Isack Hadjar will wear specially tailored race suits that reflect the distinct pickup truck livery styling for the upcoming United States Grand Prix.
Adding a localized touch to his equipment, the four-time world champion will debut a custom helmet design heavily influenced by the American West. The iconic lion graphic featured on his head protection will sport a cowboy hat, perfectly capturing the spirit of Texas as the Formula 1 paddock descends upon Austin.
Beyond the track action, fans will be treated to extensive engagement events, starting with The Pull Up festival on the Wednesday before the race. The gathering celebrates truck culture, live music, a Texas smokehouse barbecue, and a close-up look at Red Bull Racing show cars alongside Ford performance models.
The entertainment continues from Thursday through Sunday at the Big Texas sports bar with the Red Bull Austin Race Nights. Supporters can test their reaction times at the pit stop challenge, compete on racing simulators, and interact directly with team stars during dedicated stage interviews and question-and-answer sessions.
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