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MotoGP Secures Landmark US Broadcast Partnership with ESPN

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MotoGP Secures Landmark US Broadcast Partnership with ESPN
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MotoGP Secures Landmark US Broadcast Partnership with ESPN

MotoGP has officially secured a major broadcast milestone by signing a two-year partnership with ESPN, providing the series with a stable and permanent home in the United States. This strategic move aims to resolve the fragmented broadcasting history that has plagued the sport's American coverage in recent years, ensuring fans have consistent access to all race weekends.

The agreement is comprehensive, covering exclusive rights not only for the United States but also across Latin America. It mandates a commitment to live or same-day coverage for every round, a standard that was often missing during the sport's previous rotations between various networks. This deal is widely seen as a significant win for Liberty Media as they aggressively pursue market growth, mirroring the successful expansion strategy they utilized for Formula 1.

Crucially, the deal integrates the championship into the massive Disney+ streaming ecosystem. By leveraging one of the market's most prominent streaming platforms, MotoGP is positioned to capture a younger, digital-first audience that has previously been difficult to reach through traditional linear television. This transition is expected to provide the stability required to build a long-term following in the competitive American sports landscape.

Strategi Brilian Marc Marquez Kunci Posisi Puncak MotoGP
Baca JugaStrategi Brilian Marc Marquez Kunci Posisi Puncak MotoGP

Deputy CEO Carlos Ezpeleta highlighted the significance of the partnership for the championship's global footprint. "This agreement with ESPN marks an important milestone in MotoGP's growth strategy across the Americas," Ezpeleta stated. He further emphasized that ESPN’s influence as a world-leading sports broadcaster makes it the ideal partner to expand the sport's reach and better serve its existing passionate fanbase.

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This development comes as a relief to fans who have navigated years of uncertainty regarding where to watch races, a struggle that notably affected the event at Circuit of the Americas in recent seasons. With a clear home on ESPN and Disney+, the series is now better equipped to capitalize on its high-octane entertainment value in one of the world's most lucrative sports markets.

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