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F1 Teams Unveil Denim, Cowboy Hats, and Godzilla Styles for 2026 US GP

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F1 Teams Unveil Denim, Cowboy Hats, and Godzilla Styles for 2026 US GP
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F1 Teams Unveil Denim, Cowboy Hats, and Godzilla Styles for 2026 US GP

The Circuit of the Americas in Austin once again takes center stage as Formula 1 teams and drivers fully embrace the spirit of Texas for the 2026 United States Grand Prix. This weekend serves as much more than a high-speed battle on the tarmac, transforming the paddock into a grand fashion runway featuring cowboy hats, rugged denim, and striking pop-culture collaborations. From team garages to fan zones, the unmistakable charm of the American West permeates every piece of exclusive merchandise brought specifically for this iconic race.

Red Bull goes all out to celebrate the home race of its engine partner Ford, rolling out a Raptor-inspired collection that captures the rugged essence of the American frontier. Max Verstappen and teammate Isack Hadjar are set to wear striking white race suits accompanied by matching jackets and boots tailored for the occasion. Red Bull commercial director Paul Gandolfi noted that Austin is always a weekend where the team has immense fun, pushing creative boundaries both at the circuit and across the city.

Meanwhile, Haas, treating this event as its ultimate home Grand Prix, takes a wildly creative route by partnering with Japanese studio TOHO to feature a Godzilla-themed livery. Esteban Ocon and Oliver Bearman will pilot cars decked out in the iconic monster motif while sporting matching race suits throughout the weekend. Haas team principal Ayao Komatsu expressed immense pride in breaking new ground by launching a successful sequel livery in Formula 1.

Mercedes Ungkap Livery Biru Spesial F1 GP Amerika Serikat 2026
Baca JugaMercedes Ungkap Livery Biru Spesial F1 GP Amerika Serikat 2026

The fashion frenzy in Austin is further elevated by Cadillac's stylish capsule collection born from its ongoing partnership with iconic brand Tommy Hilfiger. The range features premium light-wash denim jackets and stylish caps that have quickly become must-have items for lifestyle enthusiasts in the paddock. Tommy Hilfiger chief design officer Lee Holman stated that the creative process started directly from the classic icons of the Tommy wardrobe, seamlessly adapting them for motorsport fans.

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The vibrant Texas-themed merchandise extends to custom driver helmets, most notably Verstappen’s special headwear featuring a lion wearing a cowboy hat, mirrored in his personal collection. This fusion of racing culture, high-end fashion, and pop-culture icons highlights how Formula 1 continues to expand its cultural footprint far beyond traditional sporting boundaries.

F1 Austin 2026 Fashion

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