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Ducati Spain and Portugal Named Best Global Distributor in 2026

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Rizaldi Maulana
Rizaldi Maulana
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Ducati Spain and Portugal Named Best Global Distributor in 2026
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Foto: Ducati

The regional branch of Ducati in Spain and Portugal has officially been recognized as the best international distributor in the world for 2026. This prestigious accolade rewards the exceptional commercial management, customer service quality, and brand development achieved across both territories following a historic sales record.

This major recognition firmly places the Iberian structure of the Borgo Panigale manufacturer among the global benchmarks for premium motorcycle distribution. The achievement highlights a successful business strategy that seamlessly blends commercial growth, operational excellence, and strong brand positioning within the competitive marketplace.

A pivotal driver behind this international success is the remarkable evolution of customer satisfaction and recommendation metrics. For the second consecutive year, the regional subsidiary reached its best historical figures in both sales and after-sales areas, solidifying its reputation for delivering top-tier consumer experiences.

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In the sales department, the Iberian branch secured the second-best customer recommendation index across the brand's entire worldwide network. Meanwhile, the after-sales performance proved even more impressive, registering the absolute highest historical data ever recorded for this specific indicator within the company.

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These outstanding figures underscore the relentless dedication of the local dealer network in providing an ownership experience that matches the high expectations of brand enthusiasts. The overarching philosophy goes far beyond delivering a motorcycle, aiming instead to maintain a strong, lasting relationship throughout the owner's journey.

Furthermore, technological innovation has played a vital role in transforming the subsidiary's operational landscape. The integration of artificial intelligence tools into planning processes enables the company to accurately anticipate market demand and optimize vehicle logistics for maximum efficiency.

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