DK Books Becomes Formula 1’s New Young Fan Partner

DK Books has become a new Formula 1 partner through a global publishing project designed to reach younger fans, families, and F1’s traditional audience.

Under the partnership, DK Books will produce a wide-ranging collection of gift, activity, and educational titles. The series will focus on Formula 1’s rich history, iconic drivers, and growing cultural influence.

Formula 1 reports a global fanbase of 830 million people. Of that audience, 42 percent are female and 43 percent are under the age of 35, making the book range part of a broader effort to expand how fans engage with the sport.

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The new collection will begin launching later this year with The Official F1 Quiz Book. Further titles will include The Official F1 Activity Book and The Official F1 Colouring Book, with formats designed to be accessible for newer fans.

“As Formula 1’s global fanbase continues to grow and diversify, storytelling plays an increasingly important role in how fans connect with our sport,” said Formula 1 chief commercial officer Emily Prazer.

DK Books managing director Mark Searle said the partnership arrives at the right time. He described F1 as one of the world’s biggest sports brands and one that is growing at a rapid pace, with the new range aimed at both new and existing fans.

For Formula 1, DK Books provides another route to strengthen fan engagement beyond grand prix weekends. The project also underlines how F1 is expanding its commercial and educational approach to reach a wider global audience.