Motorsport enthusiasts without a ticket for this weekend’s United States Grand Prix still have plenty of action to enjoy, with teams and sponsors setting up free fan zones across Austin throughout race week. These activations bring the paddock experience directly into the heart of the city for everyone to enjoy.
Williams kicked off the festivities with its fan zone at 800 Congress Avenue, running through Saturday. The free-entry space features an authentic show car, racing simulators, a wind tunnel, and live Q&A sessions with Alex Albon alongside team principal James Vowles.
Mercedes has also opened its comprehensive fan hub at 400 Congress Avenue from Thursday to Sunday. Visitors can test their skills at pitstop challenges and simulators, participate in daily giveaways, and enjoy local Texas food vendors in a vibrant atmosphere celebrating the pinnacle of motorsport.
Red Bull boasts one of the busiest schedules alongside power unit partner Ford, hosting community events and race nights featuring special appearances from Max Verstappen. Fans can experience simulator battles, vehicle displays, and live entertainment throughout the week.
According to Motorsport.com, driver-backed lifestyle brands are also making waves in the city. Lando Norris’s LN4 has transformed a local petrol station into a 1970s-style garage pop-up, while Daniel Ricciardo’s Enchante brand brings an exclusive experience to Distribution Hall alongside Ford Racing.
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