The Aston Martin Formula 1 team has grabbed attention away from the racing track by launching a luxury stationery and travel collection in partnership with historic Bond Street brand Smythson. This prestigious collaboration blends traditional British heritage with modern motorsport aesthetics, though it comes with price tags that have left many fans utterly astounded.
While the partnership was originally announced ahead of the Monaco Grand Prix back in May, the physical collection has only recently gone live this month. According to Smythson, the range is rooted in British heritage and unrivalled craftsmanship, successfully bringing together the luxury leather goods maker and the Silverstone-based racing outfit.
A standout piece within the collection is the Soho Circuit Journal, priced at £295. Serving as an ultimate trackside companion, it functions as a comprehensive guide to the F1 calendar, featuring behind-the-scenes team content and dedicated space for owners to chronicle every single Grand Prix weekend of the ongoing season.
The pricing structure across the entire range varies significantly depending on the item. Fans can purchase a car birthday card for £14, correspondence cards for £30, or a Panama pocket notebook for £85. Moving up the luxury ladder, a leather strap keyring costs £95, a large flat card holder is priced at £195, a mid-size Soho notebook sits at £210, alongside a sunglasses case for £210 and a passport sleeve for £215.
At the higher end of the spectrum, a double-zip washbag demands £525, while a small laptop case reaches the peak of the collection at a staggering £595. Matthew Chapman, head of licensing and merchandise at Aston Martin, expressed immense pride in bringing the project to life alongside such an iconic British brand.
Samantha Dobbie, Smythson’s marketing and communications director, echoed this sentiment by noting that the collaboration demonstrates the immense power of uniting two premier British luxury institutions. Developed collaboratively by Smythson’s internal design team and Aston Martin, the exclusive lineup is aimed squarely at high-end luxury shoppers and devoted motorsport enthusiasts alike.
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