ANDRA Teams Up with Speedcafe to Boost Drag Racing Coverage

The Australian National Drag Racing Association (ANDRA) has officially partnered with Speedcafe in a strategic move to expand the coverage of drag racing across Australia. This collaboration is expected to elevate the profile of the ANDRA Sportsman Series and increase the visibility of the sport as a whole among motorsport fans.

Through editorial coverage and promotional opportunities, the partnership aims to introduce ANDRA to Speedcafe's broad audience, which has proven to be highly engaged with motorsport and automotive content. Speedcafe, along with its sister publication Torquecafe, generates over 65 million views from a passionate motorsport and automotive readership.

The timing is perfect, as the 2026/2027 ANDRA Sportsman Series is set to kick off with the Alice Springs Toyota Desert Nationals on August 29-30. The new season will feature 13 points-paying events across the Northern Territory, Victoria, South Australia, Western Australia, and New South Wales.

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ANDRA CEO Tim McAvaney welcomed the partnership as a crucial step in expanding coverage and highlighting the depth of talent within the sport. "Speedcafe has built a strong reputation as a go-to destination for motorsport news in Australia, and this collaboration will help us put a bigger spotlight on our racers, events, venues, and the incredible stories across ANDRA competition," he said.

Speedcafe Editorial Director Andrew van Leeuwen emphasized that drag racing is an integral part of the Australian motorsport landscape. "This partnership with ANDRA gives us the opportunity to ramp up our coverage, which will help ANDRA in its mission to grow the sport," van Leeuwen added.

This partnership reflects a shared commitment to growing the sport and connecting with both dedicated drag racing supporters and wider motorsport audiences. With the new season fast approaching, this collaboration is set to usher in an exciting new chapter in promoting drag racing in Australia, aiming to put more eyes on the sport and more people through the gates at events nationwide.